Especially in a society in which textiles are replaced quickly and repeatedly and the global demand for textile fibers continues to rise, it is urgently necessary to focus on quality and short distances. Otherwise, entire ecosystems will be destroyed by genetically modified seeds, vast amounts of often already scarce water resources will be used, cheap fibers will be used and human rights will be trampled on. And that is precisely why we rely on sustainable and ecological materials such as organic cotton fabrics, yarn made from recycled PET bottles, mulesing-free merino wool and first-class corduroy.